The WWF Website

Find a website. Analyze how and how well the site is suited to its aims and audiences.

The World Wildlife Foundation (WWF) is an organization interested in helping people live in harmony with nature. I know this because their website, which is actually fairly persuasive, told me so several times. However, because WWF takes donations and has several financial programs, restating this fact on every page of their website could be a rhetorical statement involving a contextual strategy. Why do they continuously make this point? Because at this point in time, the organization needs money. Another contextually important aspect involves time specific issues, such as energy problems, climate change, and overpopulation. The WWF must address these issues because they are relevant to our lifetime and solutions are needed.

Textually speaking, the arrangement and style of the website is persuasive. The arrangement is general to specific in order to first inform and then direct the audience's interest to a specific topic, such girls education in South America. Readers are then presented with options of action. The main headings are "What We Are", "What We Do", "Places", "Species", "Science", "Climate", and "Act Now". These headings set up the style of information. The inform and then present opportunities builds the credibility of the author because they provide very specific information and relate it to problems in specific regions of the world.